Graphic Design
Project Overview
I designed this poster series for the Natural Resources Defense Council to highlight the alarming statistics about water contamination. My goal was to create a clean, eye-catching design that quickly communicates key information while drawing people in. By using bold visuals and strong typography, I aimed to make the message clear and memorable. Each poster is designed to not only inform but also encourage viewers to think about the quality of their water and the larger environmental impact, inspiring them to take action.
Target Markets
Primary Market
Areas with known water contamination. It shows people to be more conscious to the issue and promote encouragement to fight for safer drinking water.
Secondary Market
Public Spaces. Spaces such as bus stops, community centers, and grocery stores would make a great place for these posters due to their high foot traffic.
Designing
I took a minimalist design approach to keep the focus on the statistics, ensuring the message remained clear and impactful. By using a monochromatic blue color scheme, I minimized distractions while creating strong contrast, enhancing readability and reinforcing the connection to water-related issues.
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For typography, I selected Rockwell, a slab serif, and PT Sans Caption, a sans-serif, to create a balanced and visually appealing contrast. This combination enhances readability across all sizes while maintaining a clean and professional aesthetic.
I kept the iconography simple and intentional, using clean, recognizable symbols to illustrate the message behind each poster. Each icon directly represents a different water contamination issue, making the statistics easier to understand at a glance. By using blue only within the icons, I created a natural focal point without overwhelming the design. This approach keeps the posters visually clean, draws attention to the most important information, and ensures the message is both clear and impactful.
Final Design
Final Thoughts
Each poster includes a unique call to action and a QR code, making it easy for viewers to learn more and get involved with the NRDC. This series shows how effective design can take complex issues and turn them into clear, visually engaging messages that raise awareness and inspire action.
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