Dow Building Science Poster
Dow Building Science Poster
Dow Building Science Poster
I was requested by marketer within Dow to create an informative poster inspired by the production of it's different products. This poster was meant to illustrate to the production team members where exactly the products they are producing are being sent.
I was requested by marketer within Dow to create an informative poster inspired by the production of it's different products. This poster was meant to illustrate to the production team members where exactly the products they are producing are being sent.
I was requested by marketer within Dow to create an informative poster inspired by the production of it's different products. This poster was meant to illustrate to the production team members where exactly the products they are producing are being sent.
Client
Client
Client
NRDC
NRDC
NRDC
Discipline
Discipline
Discipline
Infographic Design
Infographic Design
Infographic Design
Deliverables
Deliverables
Deliverables
3 Poster Series
3 Poster Series
3 Poster Series
Software
Software
Software
The Goal
The Goal
The Goal
This poster was meant to illustrate to the production teams where the products they are producing are being sent. My goal was to create graphics that your eye can easily follow, leading you to the information you seek.
This poster was meant to illustrate to the production teams where the products they are producing are being sent. My goal was to create graphics that your eye can easily follow, leading you to the information you seek.
This poster was meant to illustrate to the production teams where the products they are producing are being sent. My goal was to create graphics that your eye can easily follow, leading you to the information you seek.
Target Markets
Target Markets
Target Markets
Primary Market (100%): Dow production teams. They are my target market because not all the production team members know where the producst they make are going, and this poster aims to help aid that.
Primary Market (100%): Dow production teams. They are my target market because not all the production team members know where the producst they make are going, and this poster aims to help aid that.
Primary Market (100%): Dow production teams. They are my target market because not all the production team members know where the producst they make are going, and this poster aims to help aid that.
Designing
Designing
Color
Color
I was given total creative freedom, but I wanted to stick to the current Dow design brand standards when it came to color, so that it would not feel out of place next to other Dow branded signage.
I was given total creative freedom, but I wanted to stick to the current Dow design brand standards when it came to color, so that it would not feel out of place next to other Dow branded signage.
#E80033
#808080
#808080
#BFBFBF
#E6E6E6
#FFFFFF
Typography
Typography
For typography, I chose use San-Serif font called Roboto Slab. I choose this font for it's sturdy look and feel. This poster was being created for the Building & Infrastructure group so illustrating sturdiness and strength through type was important.
For typography, I chose use San-Serif font called Roboto Slab. I choose this font for it's sturdy look and feel. This poster was being created for the Building & Infrastructure group so illustrating sturdiness and strength through type was important.
Roboto Slab Regular
Roboto Slab Medium
Roboto Slab Bold
Roboto Slab Black
Designing
Color
I was given total creative freedom, but I wanted to stick to the current Dow design brand standards when it came to color, so that it would not feel out of place next to other Dow branded signage.
#E80033
#808080
#BFBFBF
#E6E6E6
#FFFFFF
Typography
For typography, I chose use San-Serif font called Roboto Slab. I choose this font for it's sturdy look and feel. This poster was being created for the Building & Infrastructure group so illustrating sturdiness and strength through type was important.
Roboto Slab Regular
Roboto Slab Medium
Roboto Slab Bold
Roboto Slab Black
Final Design
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