Copper Summit Webpage

Copper Summit Ski Resort requested me to craft an online website that reflects the luxurious nature of their high-end ski resort. Faced with the challenge of merging modernity with luxury, my design approach was centered on simplicity and sophistication. To convey a sense of exclusivity, I utilized a refined color palette of black and white with accents of warm orange to highlight calls to action.

Image of Copper Summit Logo

Client

Copper Summit Ski Resort

Discipline

Web/UX/UI Design

Deliverables

Working Website

Software

The Goal

The primary objective of this website redesign was to elevate the online presence of the ski resort to match its esteemed real-life reputation. The aim was to create a visually stunning and user-friendly website that embodies the resort’s high standards of quality and excellence.

Image showing the homepage of the copper summit webpage

Target Markets

Primary Market (80%): Working-upper class individuals, couples, and friends. This demographic is willing to pay a premium for the quality and experiences offered.

Secondary Market (20%): Family's on a family vacation. This demographic is sometimes willing to spend the money and travel to a high end ski resort like Copper Summit to enjoy a luxurious vacation.

Information Architecture

This map is shows the sites structure and the hierarchy of pages and how the interact with each other. These maps are essential in creating a blueprint of the sites structure not only for the designers, but for the stakeholders as well.

Information architecture

Low Fidelity Wireframe

These wireframes played a vital role in the design process by providing me with a early visual blueprint for the website. They allow for better team communication and ensure that stakeholders are aligned on the vision for the project. They also help avoid any major changes later down in the design process.

Low Fidelity wireframes

UI Design

Color

I chose to use a quite dark color palette with highlights of orange throughout the website to show a clean, modern, and warm feel. The webpage contains high contrast of colors throughout, so all users should be able to read easily.

#FF7B00

#FFFFFF

#000000

Typography

For typography I choose to use the type family Mulish. I choose this san-serif font because of it's legibility and modern feel. It was crafted for reading legibility on screens. It also has many fonts weight to create hierarchy using type.

Mulish Regular

Mulish Medium

Mulish Bold

Mulish Black

Coding

For the programming of the website, I utilized HTML5, CSS, and JavaScript, coding entirely from scratch within Visual Studio Code. This approach allowed me to have full control over the design and functionality, ensuring that every aspect of the website met my high standards for quality and performance. The coding process included creating a fully responsive design that adapts to various screen sizes.

In addition to the responsive design, I implemented CSS techniques for animations and transitions making the site more engaging. JavaScript was used to add interactive elements like dynamic content updates and smooth scrolling effects, which contribute to a more enjoyable experience.

A significant focus of the project was search engine optimization (SEO). I implemented the best SEO practices, including meta tags, alt attributes for images, and structured data, to ensure that all pages are easily found through all search engines. Creating strong SEO is crucial for natural website discovery, and this project showcases my ability to optimize a site for better visibility and higher search engine rankings.

Final Design Pages

Copper Summit Homepage
Copper Summit Facilities Page
Copper Summit packages page
Copper Summit activities page
Copper Summit contact page
Copper Summit webpage on a mobile device
Copper Summit webpage on various screen sizes

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