Copper Summit Webpage
Copper Summit Ski Resort requested me to craft an online website that reflects the luxurious nature of their high-end ski resort. Faced with the challenge of merging modernity with luxury, my design approach was centered on simplicity and sophistication. To convey a sense of exclusivity, I utilized a refined color palette of black and white with accents of warm orange to highlight calls to action.
Client
Copper Summit Ski Resort
Discipline
Web/UX/UI Design
Deliverables
Working Website
Software
The Goal
The primary objective of this website redesign was to elevate the online presence of the ski resort to match its esteemed real-life reputation. The aim was to create a visually stunning and user-friendly website that embodies the resort’s high standards of quality and excellence.
Target Markets
Primary Market (80%): Working-upper class individuals, couples, and friends. This demographic is willing to pay a premium for the quality and experiences offered.
Secondary Market (20%): Family's on a family vacation. This demographic is sometimes willing to spend the money and travel to a high end ski resort like Copper Summit to enjoy a luxurious vacation.
Information Architecture
This map is shows the sites structure and the hierarchy of pages and how the interact with each other. These maps are essential in creating a blueprint of the sites structure not only for the designers, but for the stakeholders as well.
Low Fidelity Wireframe
These wireframes played a vital role in the design process by providing me with a early visual blueprint for the website. They allow for better team communication and ensure that stakeholders are aligned on the vision for the project. They also help avoid any major changes later down in the design process.
UI Design
Color
I chose to use a quite dark color palette with highlights of orange throughout the website to show a clean, modern, and warm feel. The webpage contains high contrast of colors throughout, so all users should be able to read easily.
#FF7B00
#FFFFFF
#000000
Typography
For typography I choose to use the type family Mulish. I choose this san-serif font because of it's legibility and modern feel. It was crafted for reading legibility on screens. It also has many fonts weight to create hierarchy using type.